Cheeky Plant Co.
Cheeky Plant Co. is an Australian online plant gift shop that was started in 2020. They work with both local and international growers to ensure high quality and happy customers. Their goal is to provide a better alternative to gifting flowers - as their slogan says: ‘Flowers wilt. Plants won’t.’
Objective
Write a newsletter highlighting 4 of their new and/or trending products and teasing one of their blogs. The goal is to get people to click through to the site.
Tone of voice
Cheeky and full of puns. Get on that Australian humour!
Target audience
Subscribers of Cheeky Plant Co. are mostly millennials with disposable income who want to go beyond just sending a card. They care about sustainability, meaningful gifts, home decor and appreciate the convenience of ordering online. Most likely to be living in urban areas in Australia.
*Note: This is speculative work.
Text version for screen-readers
Header: Cheeky Plant Co.
Need a good root? 🍃 We’ve got plenty 😆
Image: A trio of pots, “I need a good root”, “Feeling cute, might die later”, and “Talk dirt to me.”
These cheeky pots will defo last longer than that new match. Dating is hard, but gifts don’t have to be.
CTA: Get your root on
Flowers wilt. Plushies? Forever! 🪴
Image: Two plant plushies
These lil’ mates won’t be so easy to ghost. After ignoring Sheila, Bruce and Fern, they’ll still warm your bed. Can they be ANY more loyal?
CTA: Meet your new mates
Need some inspo for date night? This could be us ❤️
Image: Pictured are a pink and a blue whale kissing. Pictured are dinosaur pots on top of another.
CTA: Need a duo?
Keep it leafy, keep it cheeky 😉
See what’s blooming over on our blog, where we’ll turn ya from a drongo to a green thumb overnight!
CTA: Sprout on over
