What better way to get into the holiday spirit than to challenge myself to write some product copy for a Christmas card?

Hassl is an organization founded to tackle the root causes of harassment globally: outdated public spaces, systemic sexism, male violence, lack of awareness, and barriers to reporting - that all keep the cycle going.

Hassl is an organization dedicated to creating experiences that shift the burden off women and onto society… where it belongs.

Objective: Create copy for a Hassl Christmas card that advocates for women’s safety, but do it in a fun, slightly cheeky way to get the point across.

Tone of voice: Direct, empowering and a little tongue in cheek.

Audience: Gen-Z and the current issues women (cis, trans, and non-binary people who identify as female) face.

*This is speculative work.